Networking vs. Building Relationships
- Mandisa A. Johnson, MS, MFA
- Apr 12
- 2 min read
Yesterday, I attended a meeting where there was a panel of journalists, who spoke on the importance of building relationships. This is something I have spoke on for YEARS about the importance of networking and building relationships. Not just as a journalist, but in any industry.
Networking is about connection. It’s about mutual respect. It’s about taking the time to get to know people, support what they’re doing, and build something that goes both ways.
But what I’m seeing instead is people leading with asks. And, BOY, there are a lot of them. And a lot of attitudes whenever people don’t get their way!
Here’s what I’m seeing:
Asking businesses to provide services for free when:
You don’t even follow them.
You don’t support them.
You’ve never built ANY kind of relationship with them. I mean NO one knows you.
And, you don’t even know exactly what services they provide.
And here’s the kicker:
You’re raising funds, but you don’t want to allocate any of the money you’ve raised toward paying the very people you’re asking to support you. YOU ONLY WANT FREEBIES AND HANDOUTS!
This my friends IS NOT a collaboration or community. It's expecting a handout.
And, when the business owner’s answer is no, instead of respecting what’s said, there's guilt attached, along with manipulation and a long explanation as to why you need the support. It’s as if that obligation falls on the other person.
I say all this to say that if you have the ability to ask, and explain your vision, then you also have the ability to build a relationship first. Follow people and businesses. Engage with their work. Show up. Support when you can, and create genuine connections.
That’s what opens doors. Not just asking for something when you need it.
Relationships will take you further than any one ask ever will.
Please share with us any networking tips or what you’ve gained by building relationships by sending an email to atlatnafilmandtv2019@gmail.com
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