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The Importance of Networking

Updated: Sep 29, 2021


Photo by Cytonn Photography on Unsplash

Last week, we shared a few Atlanta Entertainment Industry Networking events, as well as a few networking tips. In this blog post, I will discuss the importance of networking and making connections in the industry.


The other day someone reached out to me based on a picture shared in our stories. The statement was inappropriate and not the proper way to make a connection. Let alone network. My first reaction was to ask, who are you? What do you do in the industry, and how can you add value to the Atlanta Film and TV brand besides being starstruck? Honestly, when connecting in the entertainment industry or any industry, you should state who you are and what you do. That way, it doesn’t come off as you being awkward.


What is Networking?


According to Merriam Webster, Networking is “the exchange of information or services among individuals groups or institutions specifically: the cultivation of productive relationships for employment or business.


Why Networking is Essential?


Vibrant Web Creations state, connecting with the outside world by establishing relationships, and by showing what you have to offer is one of the strongest tools you can use to expand. In other words, don’t connect with others behind the keyboard. I’m not saying, don’t try to reach out to them via social media or email. Those are great tools! However, ask to sit down and meet virtual, or if you're comfortable face-to-face for coffee.


What Should Be Done?


Consider attending networking events in this field or any field. That way, you can meet and connect with people virtually and or face-to-face. Doing so, you can exchange business cards or give out your headshot and resume. This way, people can get a feel for who you are and what you do.


Always Follow-Up!


After attending a networking event, you may make a plethora of connections, collected an abundance of business cards, or may have met someone with whom you might want to collaborate on a project. The best thing to do is, follow up with them within 24 hours, so they don’t forget who you are or a conversation you had. An article titled How to Follow Up After a Networking Event gives several tips about following up

1.Mention a conversation from the event

2. Offer to help

3. Invite them to coffee and pay for their refreshments

4. Connect via LinkedIn



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