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  • Mandisa A. Johnson

The Importance of Networking


Photo by Cytonn Photography on Unsplash

Last week, we shared a few Atlanta Entertainment Industry Networking events, as well as a few tips for networking. In this blog post, I will discuss the importance of networking and making connections in the industry.


The other day, someone reached out to me via the Atlanta Film and TV Facebook page, based off of a picture that was shared in our stories. Let’s just say, what was stated was inappropriate and NOT the proper way to make a connection, let alone network. My first reaction was to respond and ask them “who are you? “what do you do in the industry?”and “how can you add value to the Atlanta Film and TV brand, besides being starstruck?” (which we do not need!) over celebrities let alone, the local ones. In all honesty, when reaching out to connect in the entertainment industry, or ANY industry for that matter, you should always state who you are and what it is that you do. That way it doesn’t come off as you being awkward.


What is Networking?


According to Merriam Webster, Networking is “the exchange of information or services among individuals groups or institutions specifically: the cultivation of productive relationships for employment or business.


Why Networking is Essential?


Vibrant Web Creations states “connecting with the outside world by establishing relationships and by showing what you have to offer is one of the strongest tools you can use to expand.” In other words, just don’t connect with others behind the keyboard. Be it, via email or social media. I’m not saying, don’t try to reach out to them utilizing those things (these are great tools!) However, ask to sit down and meet face-to-face and possibly have coffee.


What Should Be Done?


You should always consider attending networking events in this field or any field, for that matter. That way, you can meet and connect with people face-to-face, exchange business cards, give out your headshot and or resume. This way, those whom you’re meeting can get a feel for who you are and what you do.


Always Follow-Up!


After attending a networking event, you may make a plethora of connections, collected an abundance of business cards, or may have met someone whom you might want to collaborate on a project with. The best thing to do is to follow-up with them within 24 hours so that they don’t forget who you are or an important conversation you may have had with them. An article titled How to Follow Up After a Networking Event, gives several tips about following up:


Mention a conversation from the event


1. Offer to help


2. Invite them to coffee and pay for their refreshments


3. Connect on LinkedIn


I sincerely hope this helps those looking for a career not only in the Entertainment Industry, but in other industries.


If you have any questions or would like to add any tips not included in this blog post, be sure to send us an email to atlantafilmandtv@gmail.com

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