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"Look Back At It" Spotlight at the 2023 Atlanta Film Festival

Updated: Apr 26, 2023

Look Back At It is about a forty something single mother who gets her groove back with a little assistance from her teenage daughter. Written and directed by TV writer/producer and award-winning filmmaker, Felecia Pride, who wrote on Ava DuVernay's QUEEN SUGAR and was most recently a producer on GREY’S ANATOMY. She’s currently developing shows with Amazon, Netflix, and FX. In film, she’s the writer and executive producer of REALLY LOVE, produced by MACRO, which debuted on Netflix and became a Top Ten Movie on the platform. And she’s sold features to Universal, Sony, and AGC Studios. She made her directorial debut with tender, a short film which aired onSTARZ, and she is currently on the festival circuit with LOOK BACK AT IT, a proof of concept for her directorial feature debut by the same name. She founded and runs HONEY CHILE, a production company catering to Black women 40+ and is the co-host of their podcast Chile, Please.

TV Writer/Producer and Award-Winning Filmmaker, Felicia Pride

Felicia was a Film Independent Screenwriting Lab Fellow and a graduate of NBC's Writers on the Verge program as a comedy writer. She started her writing career nearly twenty years ago as an entertainment journalist before going onto write several books, including the essay collection, The Message: 100 Life Lessons from Hip-Hop’s Greatest Songs.Prior to transitioning to screenwriting, she worked as a film distribution exec and an impact producer. Felicia holds an M.A. in writing from Emerson College and runs The Create Daily, a resource for underrepresented storytellers that she founded in 2012.

"The most important women in my life are my mother, sister, and my niece. Individually, they are complex and loving and giving and complicated. Together, they love hard and sometimes messily. And they’re a hoot. LOOK BACK AT IT is loosely based on them. Taking place in my hometown Baltimore, a city better known for The Wire, this film is also inspired by the other women in my family who dream, suffer, and love hard. Only to hardly see themselves portrayed in their nuanced glory on screen. I hope LOOK BACK AT IT helps change that. It’s a film that showcases loving intergenerational relationships, motherhood, and women rediscovering their power -emotionally, socially, and sexually."

- Felicia Pride's Director's Statement

Look Back At It Trailer Below

Look Back At It is in competition at the 2023 Atlanta Film Festival, and was screened Saturday, April 22nd at the Plaza Theater.

Look Back At It is still available to screen at ATLFF and will screen next at the Seattle Black Film Festival (April 28) and in the Black Women's Film Network Shorts Competition in Atlanta (May 6)

UPDATE: Due to overwhelming audience support, Look Back At It will screen again at the Atlanta Film Festival on Friday, Apr 28th at 6:15 PM at The Plaza Theatre, Rej Auditorium. Tickets are limited, as this venue is only a 40 seat house. Click here to purchase tickets.

For more, be sure to visit the Honey Chile website.

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