The Importance of having an Online Presence

We live in a day and age where everything is digital. You can research anything or anyone with a click of a button. If you’re an actor or work in any capacity within the film industry, your online presence is like a business card that helps people find out more about you. It puts a name with a face and makes you appear more credible.

People contact Atlanta Film and TV often requesting to be featured. We will research those who have reached out to those people and find there is no online presence.

What is an Online Presence?

According to a blog post on hubspot.com, titled 16 Effective Ways to Build Your Online Presence states, an online presence can be defined as building your brand’s reputation, increasing brand awareness, and providing visibility to your products or services when users are searching for related keywords.

As an actor or industry professional having an online presence is essential. Be sure that you’re not only active but consistently posting and showcasing your professionalism.

3 Tips To Building an Online Presence

1. Create a website - and be sure to include a headshot or two so that people can put a name with a face, AND include any links to work you have done. Creating a website not only enhances your online presence but is the first way to prove if you’re credible or not.

Creating stunning content is simple. Below are a few website builders:

• Wix

• Weebly

• Square Space

2. Blog - Along with creating a stunning website on one of the sites listed above, be sure to include a page where you blog. You can blog about an experience you may have had in the film industry, a review of a film, or awards show. Blogging not only makes you credible but aware of the happenings in the film and television industry.

3. Create YouTube Videos - An article titled Why YouTube is an Actor’s Best Friend, states you can increase your chances of being discovered by having a YouTube channel. This platform gives you high levels of exposure to the entire world, all at once. Additionally, many people use YouTube, giving you not just a huge audience but a diverse one.

Are there any other tips you may have for building an online presence? Send us an email to atlantafilmandtv.@gmail.com