The Importance of having an Online Presence

Updated: Nov 2, 2020

We live in a day and age where everything is digital. An age where you can research anything or anyone by a click of a button. If you’re an actor or work in any capacity within the film industry, your online presence is like a business card that helps people find more about you. It also allows them to put a name with a face and makes you appear to be more credible.

People contact Atlanta Film and TV consistently, sometimes to be featured on our blog. What’s frustrating is when people want to connect with us, but when we research them online, there isn’t much of an online presence.

What is an Online Presence?

According to a blog post on, titled 16 Effective Ways to Build Your Online Presence it states that An online presence can be defined for building your brand’s reputation, increasing brand awareness, and providing visibility to your products or services when users are searching for related keywords.

In other words, as an actor or industry professional having an online presence (or social media presence) is essential. Be sure that you’re not only active but consistently posting and showcasing your professionalism.

3 Tips To Building an Online Presence

  1. Create a website - and be sure to include a headshot or two, so that people can put a name with a face, AND include any links (or demo reels) to work you have done. Creating a website not only enhances your online presence but is the first way to prove if you’re credible or not.

Creating stunning content is simple. Below are a few website builders:

  1. Blog - Along with creating a stunning website on one of the sites listed above, be sure to include a page (on your website) where you blog. You can blog about an experience you may have had in the film industry, to a review of a film or an awards show. This not only makes you appear credible but also aware of what is going on in the film and television industry.

  1. Create YouTube Videos - According to an article titled Why YouTube is an Actor’s Best Friend, it states that, You can increase your chances of being discovered by having a YouTube channel because this platform gives you high levels of exposure to the entire world, all at once. Additionally, all sorts of people use YouTube, giving you not just a huge audience, but a diverse one.

Are there any other tips you may have for building an online presence? Send us an email to

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